35 Loyalty Card Facts | Why it Pays
Updated: Jul 17, 2018
35 Loyalty Card Facts:
Are you looking for creative ways to increase the revenue of your Coffee Shop?
Then Show Some More Love! 😍
Give those that buy from you a ‘Hey, we noticed you bought something, let us reward you’… This kinda love is how you turn customers into loyalty members of your brand and coffee shop.
Now I'm not writing about a physical card that everyone loses or holds up the line. I'm writing about your own custom loyalty card app. People come back to your coffee shop because it makes them feel good (smell, taste, atmosphere, caffeine, etc..). Make them feel even better by knowing their name and offering rewards for their continued loyalty.
Try these on for size:
87% of customers say they want loyalty programs
Lowering your customer churn rate by 5% can increase your profitability by 25-125%.
Most bad customer experiences go unreported. The customer just stops coming to your coffee shop.
It costs 500% more to acquire new customers than it does to keep current ones
82% of businesses agree that retention is cheaper to execute than acquisition
75% of US companies with loyalty programs generate a positive return on investment
64% of retailers say that their loyalty program is their best method of connecting with customers
Loyalty programs increase overall revenue by 5-10%
Loyalty program members buy 5-20% more frequently than non-members
53% of Americans participate in a loyalty program because of ease of use
U.S. consumers hold 3.8 billion memberships in customer loyalty programs
Loyalty membership growth continues, but has slowed to 15% compared to the 26% growth rate achieved in 2015
Loyalty Program enrollment has grown by 31% over the last four years while active engagement rates have remained flat
Loyalty program member satisfaction remains steady year over year at about 46%
39% of U.S. consumers participate in a loyalty program because they give great discounts
37% of U.S. consumers participate in a loyalty program because they are easy to understand
57% of U.S. consumers will abandon a loyalty program if it took too long to earn points or miles
26% of North American consumers will stop using a loyalty program if it doesn’t have a smartphone app
56% of brands automatically enroll customers into their loyalty program at account signup
51% of Americans trust loyalty programs with their personal information
70% of shoppers said they belonged to between one and five non-grocery loyalty programs
16% of shoppers don’t belong to a loyalty program of any kind
24% of shoppers use the rewards they earn
43% of shoppers say rewards expire before they can be redeemed
38% of shoppers say they never knew if they had rewards available
Redeemers are twice as satisfied with loyalty programs as non-redeemers
71% of shoppers say they would be more likely to use their loyalty cards if they could access these cards and rewards from their mobile phone
81% of consumers agree that loyalty programs make them more likely to continue doing business with a brand
86% of consumers who like a loyalty program will shop more, and of those, 58% will shop 15% or more with their retailer/brand of choice
73% of members are more likely to recommend and say good things about brands with good loyalty programs