• Jerry Hall

35 Loyalty Card Facts | Why it Pays

Updated: Jul 17, 2018

35 Loyalty Card Facts:

Are you looking for creative ways to increase the revenue of your Coffee Shop?

Then Show Some More Love! 😍

Give those that buy from you a ‘Hey, we noticed you bought something, let us reward you’… This kinda love is how you turn customers into loyalty members of your brand and coffee shop.

Now I'm not writing about a physical card that everyone loses or holds up the line. I'm writing about your own custom loyalty card app. People come back to your coffee shop because it makes them feel good (smell, taste, atmosphere, caffeine, etc..). Make them feel even better by knowing their name and offering rewards for their continued loyalty.

Try these on for size:

  • 87% of customers say they want loyalty programs

  • Lowering your customer churn rate by 5% can increase your profitability by 25-125%.

  • Most bad customer experiences go unreported. The customer just stops coming to your coffee shop.

  • It costs 500% more to acquire new customers than it does to keep current ones

  • 82% of businesses agree that retention is cheaper to execute than acquisition

  • 75% of US companies with loyalty programs generate a positive return on investment

  • 64% of retailers say that their loyalty program is their best method of connecting with customers

  • Loyalty programs increase overall revenue by 5-10%

  • Loyalty program members buy 5-20% more frequently than non-members

  • 53% of Americans participate in a loyalty program because of ease of use

  • U.S. consumers hold 3.8 billion memberships in customer loyalty programs

  • Loyalty membership growth continues, but has slowed to 15% compared to the 26% growth rate achieved in 2015

  • Loyalty Program enrollment has grown by 31% over the last four years while active engagement rates have remained flat

  • Loyalty program member satisfaction remains steady year over year at about 46%

  • 39% of U.S. consumers participate in a loyalty program because they give great discounts

  • 37% of U.S. consumers participate in a loyalty program because they are easy to understand

  • 57% of U.S. consumers will abandon a loyalty program if it took too long to earn points or miles

  • 26% of North American consumers will stop using a loyalty program if it doesn’t have a smartphone app

  • 56% of brands automatically enroll customers into their loyalty program at account signup

  • 51% of Americans trust loyalty programs with their personal information

  • 70% of shoppers said they belonged to between one and five non-grocery loyalty programs

  • 16% of shoppers don’t belong to a loyalty program of any kind

  • 24% of shoppers use the rewards they earn

  • 43% of shoppers say rewards expire before they can be redeemed

  • 38% of shoppers say they never knew if they had rewards available

  • Redeemers are twice as satisfied with loyalty programs as non-redeemers

  • 71% of shoppers say they would be more likely to use their loyalty cards if they could access these cards and rewards from their mobile phone

  • 81% of consumers agree that loyalty programs make them more likely to continue doing business with a brand

  • 86% of consumers who like a loyalty program will shop more, and of those, 58% will shop 15% or more with their retailer/brand of choice

  • 73% of members are more likely to recommend and say good things about brands with good loyalty programs

Be sure to click on Loyalty tab

and Pricing tab (top page).


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